How to track your full customer journey?

‍Is customer journey tracking dead?

‍If you have been noticing a drastic change in the tracking of your customer journey, you’re in the right place.

A lot of changes have been made in the past few years that have put huge barriers into the ways of e-commerces and especially lead generation businesses when it comes to customer tracking.

Tracking restrictions have had an upward trend which not only included the rise of cookie banners and customers actually being able to chose whether they want to be tracked or not for the first time. But also, because of that, Facebook has had to go through a few changes as well. Instead of a 28 day tracking window, Facebook now only has a tracking window of 7 days or even just 24 hours which causes an immense loss of data for a lot of companies.

Especially lead generation businesses had to cope with this problem and couldn’t really find a solution for it.

But what is the actual problem here?

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‍The biggest problem for Lead Gens

Lead generations businesses rely on long sales cycles. This means that a customer might have their first contact with the company in week 1 but only decides to buy a product in week 8 after they’ve received a number of e-mails and finally an e-mail that contains a pitch.

Imagine having a number of interested clients that have gone through this sales cycle and actually ended up buying your product, but not being able to track where they came from because of the tracking limitations that now exist.

This would mean that lead generation businesses can’t properly scale their business, simply because they can’t see which of their retargeting strategies actually worked.

And that’s exactly what’s happening at the moment.

Lead gens aren’t able to track their customers properly which ultimately leads to an increase in their ad spend because they can’t target their customers efficiently.

So what can you do about that?

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‍How to track your customers properly

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‍Fortunately, there is a solution for you if you’re dealing with the same problem: OneTrack

We at OneTrack have been searching for a solution for this problem and ended up creating a tracking software that doesn’t limit you in your advertising.

So how does it work?

If you’ve read one of our previous articles, you already know that a huge factor in all of the tracking issues that have risen, are the third party cookies that are being used to track your customers.

Because here’s the thing:

If you’re a web user going on a website, you would probably expect to be tracked by the website that you’re on at the moment. But you wouldn’t expect to be tracked by a third party like Facebook or Google. But this is exactly what happens with third party cookies.

So it does make a lot of sense to limit and regulate the tracking market in order to assure data security for the web user.

But what about the businesses that are trying to stay above water, especially in times of a crisis like in the years of 2020 and 2021?

Well, they need to change the way they’re tracking their customers.

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The best tracking solution for your problem

That’s why we at OneTrack have specialised in first party tracking. This way you can track your customers without having to rely heavily on third parties like Meta or Google.

This means that you are able to see the full customer journey again.

And the best part:

Your ad spend will either decrease massively or stay the same but this time, with much better data and lead quality.

Do you also want to profit from lower your ad costs and high quality leads?

Then schedule your free consultation today and stop wasting your money on ads that don’t work anymore:

‍https://www.one-track.io/pricing